Website design / Financial services
Loanstate
A clear digital home for financial guidance.
Website visual design · Page layout and information hierarchy · Service directory presentation
- Client / context
- Loanstate · Australia
- Project
- Client project
- Discipline
- Website visual design · Page layout and information hierarchy · Service directory presentation
The starting point
The brief.
Loanstate’s website brings its loan services, company information and enquiry channels into one place. The design presents a range of borrowing needs through a consistent page structure, with clear routes to service information, calculators and contact.
The direction
Our approach.
A blue-and-white palette connects the website to the Loanstate identity. Large photographic banners introduce the main pages, while bold headings, generous spacing and recognisable icons organise the information below. The navigation keeps core destinations visible, and quote and contact links give visitors a clear next step.
Inside the website
One identity. Three distinct moments.
A closer look at the page design, photography and navigation that connect the experience.
First impression
A clear place to begin.
The homepage pairs a direct lending message with residential imagery. A prominent enquiry button gives visitors a next step, while the main navigation keeps services and calculators within reach.
The business behind the brand
Build familiarity.
The About page carries the same navigation and blue visual language into a company-focused introduction. Financial imagery changes the subject without breaking the continuity between pages.
Finding the right service
Make the options approachable.
The Services page uses a people-led banner to introduce the borrowing offer. Consistent page titles and visible quote links keep the transition from learning to enquiring straightforward.
Colour & contrast
Blue, with room to breathe.
The brand’s blue anchors navigation and calls to action. White space gives the photography and headings a clear hierarchy.
Navigation & hierarchy
A familiar route through.
- DiscoverIntroduce the offer on the homepage.
- ExploreFind the business and service information.
- ConnectContinue to a quote or contact enquiry.
The work
Every detail, connected.
The live website brings together a homepage, About page, service directory, calculator links and contact experience. The homepage introduces Loanstate with a blue-and-white identity, prominent loan messaging, residential imagery and a direct enquiry call to action.
- Website visual design
- Page layout and information hierarchy
- Service directory presentation
- Company-information page design
- Navigation and enquiry pathways
The device scene is a presentation mockup. Page previews are captures of the live website.
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