Grocery ranges / visual systems
FMCG packaging
One family. Room for every variant.
Range architecture exploration · Front-of-pack hierarchy · Product differentiation study
- Client / context
- Studio selection
- Project
- Design study
- Discipline
- Range architecture exploration · Front-of-pack hierarchy · Product differentiation study
The starting point
The exploration.
This packaging study looks at the relationship between a master brand and a varied grocery range. The artwork is presented as a visual exploration, rather than a commissioned client launch.
The direction
Our approach.
A consistent wordmark and repeated information hierarchy hold the range together. Individual product names and ingredient imagery separate the products while retaining the same family resemblance.
The work
Every detail, connected.
A focused look at how the visual system works across the applications shown.
- Range architecture exploration
- Front-of-pack hierarchy
- Product differentiation study
Illustrative packaging study; no client launch or performance results are claimed.
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