BEAUTY & PERSONAL CARE / STUDIO CONCEPT
Aera
A calmer way to shop.
An eCommerce design concept that gives a considered skincare range an equally considered digital home.
- PROJECT TYPE
- Self-initiated studio concept
- DISCIPLINE
- Website design · eCommerce UX
THE STARTING POINT
The brief.
Design a skincare shopping experience that feels premium and easy to navigate. Help visitors understand the range, compare products and move naturally from discovery to a product choice, on both mobile and desktop.
“Less friction. More room for the product.”Concept brief developed for this studio exploration.
THE IDEA
Our approach.
We prioritised product clarity over visual clutter. A short path through the range, consistent product information and a calm visual rhythm make browsing feel approachable while giving the brand space to express itself.
THE DESIGN WE CREATED
The design.
A clean storefront direction with prominent product imagery, generous spacing and a responsive product grid. Ivory and blue connect the brand world across desktop and mobile layouts, with a clear hierarchy for discovery and shopping.
THE DESIGN SYSTEM
One idea. Considered in every detail.
- Desktop storefront concept
- Mobile layout direction
- Product grid design
- Digital art direction
Illustrative concept work, not a commissioned client project.
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